BRANDING &
ILLUSTRATION
As innovators in branding and illustration, We bring a unique and creative approach to the process. We understand the importance of creating a strong and consistent visual identity that differentiates the client from its competitors and resonates with their target audience. My services not only provide a visual identity but also establish a strong emotional connection with the audience, which enhances their trust and loyalty towards the brand. We ensure that the final branding and illustration are not only visually appealing but also functional and adaptable to different mediums and platforms. This helps the client to build a strong brand recognition and establish a long-term relationship with their audience.
The process …
- Consultation: We begin by meeting with the B2B client to understand their business, their audience, and their goals for branding and illustration. This includes discussing their current brand identity, competitors, and any specific requirements they have for their branding and illustration.
- Research and Analysis: We conduct research on the client’s industry, audience, and competitors to gain a deep understanding of the market and identify opportunities for differentiation.
- Concept Development: Based on the research and analysis, We develop a variety of concept ideas for the client’s branding and illustration. These concepts are designed to align with the client’s business goals and target audience.
- Sketching and prototyping: We then create sketches and prototypes of the concept ideas, which allows me to test and refine the branding and illustration. This process helps me to understand how the branding and illustration will function in the real world and identify any potential issues.
- Refining and finalising the design: We use the feedback from the client to refine and finalise the branding and illustration. This includes making any necessary changes to the design and ensuring it meets all the requirements and aligns with the client’s brand identity.
- Technical implementation: We create final files, such as vector and raster files, necessary for the implementation of the branding and illustration in different mediums like web, print, packaging, etc.
- Brand guideline creation: We create a comprehensive set of brand guidelines that outline the proper usage of the branding and illustration, including colour palettes, typography, and imagery.
- Ongoing support and maintenance: We provide ongoing support and maintenance to ensure the branding and illustration stays consistent and up-to-date.